Ravinder Rawal

PROFESSIONAL SUMMARY

Results-driven Catalogue & Pricing Executive with 7+ years of e-commerce expertise. Adept at inventory management, data analysis, and cross-functional collaboration. Proven track record in optimizing workflows and driving sales through strategic pricing. Specialized in managing multiple e-commerce platforms and implementing efficient operational processes.

KEY SKILLS

Vendor Central Seller Central Inventory Management WMS Systems SQL & HTML Data Analysis Pricing Strategies E-commerce Platforms Process Optimization Working with OMSs Google Sheet, Looker, Power BI A+ Content Creation Payment Reconciliation Order Management Digital n Influencer Marketing

E-commerce Platforms 0%

Inventory Management 0%

Ads & PPC Analysis 0%

Payment Recoincilations 0%

Digital Marketing 0%

WORK EXPERIENCE

Nov 2023 - Currently working

Flooring India Company, Panipat

Key Account Manager

Led category revenue and growth across Amazon (FBA, Flex, Vendor, Seller Central), Flipkart, Myntra, Zepto, Blinkit, AJIO, JioMart, and Pepperfry
Owned merchandising, pricing, and assortment planning to drive conversions and product visibility
Managed complete catalog lifecycle including listings, images, SEO, and landing pages
Negotiated pricing and discounts while ensuring inventory accuracy using real-time Google Sheets
Achieved ₹2 Cr/month and ₹15L/day in category sales with strategic planning and ad optimization
Handled 300+ daily orders and 100+ monthly returns with smooth operations and minimal friction
Collaborated with account managers and teams to align on upcoming campaigns and growth strategies
Created weekly category reports and analyzed SKU-level performance for continuous improvement

Dec 2021 - Sep 2023

Cmunity Innovation Pvt. Ltd. (Citymall), Gurgaon

Catalogue Executive Cum Pricing Executive

Managed Amazon AWS portal for Admin, WMS, Pricing & Hourly Price Drops with 99.8% accuracy
Added 100+ daily catalog entries from NPI sheets within TAT
Conducted quality checks for variant/offer change articles in warehouses
Optimized 1L+ Skus inventory allocation across 5+ warehouses daily
Implemented SQL queries for efficient bulk data modifications
Created hourly price drop deals and scheduled promotional pricing
Resolved 30+ technical/operational issues monthly with category & tech teams
Performed quality checks on colleague catalog files, improving accuracy by 25%
Communicated daily with category managers to resolve listing issues

July 2021 - Nov 2021

Flooring India Company, Panipat

Sr. Ecommerce Executive

Managed 8+ platforms (Amazon Merchant, FBA, Flex, Flipkart, Myntra, Pepperfry, Meesho, Limeroad)
Processed 50+ daily orders (single & bulk) with 100% accuracy
Ran targeted campaigns that reduced customer acquisition cost by 20%
Maintained real-time inventory via Google Sheets
Resolved 15+ payment reconciliations weekly
Handled returns/disputes for 100+ monthly orders
Collaborated with Amazon ABA Services to fix listing errors
Analyzed sales data to identify top-performing products

2020 - 2021

Bukalo India Pvt. Ltd., Gurgaon

Sr. Ecommerce Executive

Operated WooCommerce, Amazon Merchant, FBA, Flipkart, Seller Smart, Paytm, Snapdeal, Meesho, Uniware
Processed 70+ daily orders via Uniware & manual systems
Optimized campaigns increasing conversion rate by 15%
Reduced return rate by 25% through improved listings
Managed inventory with Google Sheets for 500+ SKUs
Handled daily order management and payment reconciliation
Provided customer care support for e-commerce queries

2019 - 2020

Sawan Handloom, Panipat

Ecommerce Executive

Managed Amazon Seller/Vendor portals, Flipkart, Snapdeal, Paytm, Limeroad, Meesho
Created 200+ product listings with A+ Content on Amazon
Ran Facebook/Google ads with 12% average CTR
Reduced Safe-T claim resolution time by 40%
Processed bulk orders and managed stock inventory
Created ASINs and managed product variations
Executed sales campaigns during festive seasons

2016 - 2019

Home Creations Furnishing, Panipat

E-Commerce Executive

Processed 100+ bulk orders weekly across Amazon, Flipkart, Snapdeal, Paytm, Limeroad, Meesho
Maintained 500+ product listings with variations
Executed seasonal sales achieving 120% of targets
Managed safe-T claims and inventory updates
Coordinated with warehouses for timely dispatches

KEY PROJECTS

Inventory Optimization System

Developed and implemented a Google Sheets-based inventory tracking system that synchronized data across all marketplaces, reducing stockouts by 35% and overstock situations by 40%.

Payment Re-Coincilation System

implemented a Looker Studio-based Payment tracking system that synchronized data across all marketplaces, giving new Opportunitites for expanding businesses in new states and Skus by 30%.

Cross-Platform Catalog Standardization

Created standardized templates and processes for product information management across 8+ e-commerce platforms, reducing listing time by 60% and ensuring consistent brand presentation.

Automated Price Monitoring Tool

Implemented an SQL-based system to monitor competitor pricing and automatically adjust our listings within defined parameters, resulting in a 22% increase in conversion rate.

Order Processing Workflow Optimization

Redesigned the order fulfillment process, reducing processing time from 4 hours to 45 minutes daily while maintaining 99.8% accuracy.

TESTIMONIALS

Ravinder's attention to detail and expertise in e-commerce platforms transformed our online presence. His inventory management skills and pricing strategies directly contributed to a 30% increase in our online revenue.

— Rahul Pawa, Category Manager at Citymall

Working with Ravinder was a game-changer for our e-commerce operations. His systematic approach to catalog management and ability to optimize processes saved us countless hours and significantly improved our marketplace performance.

— Rajesh Kumar, Operations Head at Flooring India

EDUCATION

Indira Gandhi National Open University Bachelor in Science (2022- Correspondence)
Biology Stream

Janta College of Pharmacy, Sonepat (HSBTE Panchkula University) Diploma Pharmacy (2014-2020) | 65%

Govt. Senior Secondary School, Ujha Panipat (BSEH Bhiwani) Senior Secondary with P.C.M.B. | 315/500

CERTIFICATIONS

Amazon Seller Central Professional - Completed comprehensive training on inventory management, listing optimization, and fulfillment processes
E-commerce Operations Management - Certification in multi-channel inventory and order processing
SQL Fundamentals - Basic and intermediate database query skills for e-commerce applications
Digital Marketing Essentials - Focus on marketplace advertising and promotion strategies

BASIC DETAILS

Father's Name: Sh. Niranjan Rawal
Nationality: Indian
Marital Status: Married
Languages: Hindi, English, Punjabi

Catalogue Cum Pricing Executive